Michelle
How I Decide Whether a Repetitive Task Needs AI, Automation—or Neither
With so many AI and automation tools available right now, it’s tempting to start every repetitive task the same way: which tool should I use for this? I used to ask that question first too, until I noticed it was leading me to overcomplicate things that didn’t need it. These days, I use automation when…
What Customer Questions Can Teach You About Your Product Pages
But the answer is already on the product page. That’s usually the first reaction when the same customer question keeps showing up. It’s a fair reaction — the information is often genuinely there. But if several customers still ask it, the problem is rarely that the information doesn’t exist. More often, it’s hard to find,…
A Product Listing Is More Than a Listing: What I Check Before Optimising One
A product listing can be technically complete — every field filled in, every image uploaded — and still fail. It shows up in search, a customer clicks, and then leaves without buying. That gap between “complete” and “working” is what pulls me back to a listing again and again. To me, a listing is the…
The Lessons Nobody Puts in a Job Description
What a decade of learning, experimenting and adapting taught me beyond any course Nobody warned me that the most important skills in digital marketing wouldn’t be in any course syllabus. They wouldn’t be on any certification. They’d come from the unglamorous middle — the campaigns that bombed, the complaints that stung, the weekend afternoons spent…