Ecommerce
What Customer Questions Can Teach You About Your Product Pages
But the answer is already on the product page. That’s usually the first reaction when the same customer question keeps showing up. It’s a fair reaction — the information is often genuinely there. But if several customers still ask it, the problem is rarely that the information doesn’t exist. More often, it’s hard to find,…
A Product Listing Is More Than a Listing: What I Check Before Optimising One
A product listing can be technically complete — every field filled in, every image uploaded — and still fail. It shows up in search, a customer clicks, and then leaves without buying. That gap between “complete” and “working” is what pulls me back to a listing again and again. To me, a listing is the…