Journal category
Ecommerce
Ecommerce is where my professional journey began in 2015. In this part of the journal, I look beyond the visible listing to the information, customer questions, and decisions around an online purchase.
What you’ll find
I’ll share practical observations alongside research and continued learning across product listings, marketplaces, merchandising, and customer journeys.
Product listings
Customer journeys
Marketplaces
Merchandising
Ecommerce workflows
From this journal
Latest Ecommerce articles
Observations, learning, and practical questions about selling and shopping online.
What Customer Questions Can Teach You About Your Product Pages
But the answer is already on the product page.
A Product Listing Is More Than a Listing: What I Check Before Optimising One
A product listing can look complete and still fail to convert. Here’s the four-part check I use to find what customers can’t find, understand, trust or…
A connected idea
Beyond the product page
For the content and search questions connected to customer discovery, explore the Digital Marketing journal.